UniLIVE, our award-winning independent verification platform, has verified over 100 billion impacts – impressions for our friends overseas – for digital out of home (DOOH) ad campaigns.
This important milestone is another step forward in our vision, and commitment, to empower advertisers, providing them with more accountability, transparency, and control to help leverage and maximise the full impact of DOOH.
Surpassing 100 billion verified impacts is further proof that we are fast becoming the trusted partner of media agencies and their clients across the globe. Those who have a keen interest in better understanding, optimising and maximising their DOOH ad campaign performance.
DOOH is a medium that continues to advance exponentially, driven by a growing audience, alongside its ability to reap the benefits of digitisation and technological advances.
It would be fair to say that it has always been known as one of the most trusted channels, but its evolution has brought enhanced targeting capabilities, cost effectiveness and flexibility. Not to forget, its role in unlocking the delivery of exceptional creativity. Which is why it has quickly established itself as a key medium which is growing fast.
Independent verification is not just about confirming delivery; it’s about further elevating DOOH as one of the most trusted media channels.
According to the World Out of Home Organisation global OOH spend hit $45bn in 2024 with continued growth predicted for 2025. As budgets continue to rise, the return on ad spend (ROAS) is scrutinised, and the expectations around performance transparency from advertisers will be high. With this in mind, third-party verification is no longer optional – it’s essential.
The rise in demand for impartial confirmation from the likes of our UniLIVE platform is a sign that advertisers have reached a point of expectation of proof of delivery and that they prefer a third party to provide, rather than peer-to-peer individual reporting.
Which is why we are seeing more independent verification solutions enter the market.
Reaching the 100-billion mark is not just a reflection of the industry’s increasing recognition of the need for verified performance data. It is also a testament to the UniLIVE technology and expertise.
After all, we’ve been at the forefront of developing and implementing independent verification solutions.
In fact, we’ve been doing this since 2017! Which is why we are now trusted by many of the world’s leading advertisers, agencies and media partners across the UK, Europe & USA.
However, we will not be resting on our laurels. With more brands demanding verification services, we’re excited to continue to drive innovation and shape a more powerful future for DOOH.
As DOOH further cements its role in the wider advertising ecosystem, we’ll continue to deliver the highest standards of third-party DOOH verification to support the industry’s growth and impact. We remain committed to pushing the boundaries of technology and expanding our reach, while setting new benchmarks for independent verification.
We’re aware that there’s much more work to be done to ensure that independent verification is an essential part of every media agency’s tech stack. And that every DOOH, pDOOH, 3D DOOH ad campaign – and whatever the future may bring – is independently verified.
Watch this space…..
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