London, 20th January 2026

Talon supercharges digital verification for clients with new UniLED partnership

The alliance aims to strengthen transparency and accountability for Digital OOH campaigns.

Talon, the leading Out of Home (OOH) advertising agency, today announced a strategic partnership with UniLED Software, a trusted third-party verification provider, to strengthen transparency and accountability in Digital OOH campaigns.

The move will bolster digital verification for Talon clients by providing an intuitive and market leading UI experience alongside providing access to verify 100% of the UK OOH market via PlayOut and other connections to Media Owners content management systems. This collaboration reflects a shared commitment to transparency and trust, giving advertisers consistent, independently validated standardised reporting.

PlayOut, launched by Outsmart in July 2023, is the UK OOH sector’s industry-wide data warehouse that manages and enables the sharing of Out of Home Media Owner playout data – delivering daily updates, real-time visibility, and accurate reporting through a standardised framework.

UniLED’s award-winning platform, UniLIVE, will enhance PlayOut by seamlessly integrating and validating campaigns against Route-verified impacts, adding third-party assurance beyond simple play counts. This ensures extremely high levels of accuracy, consistency, and credibility whilst providing a single source of truth within the OOH market.

By partnering with UniLED, Talon strengthens its commitment to transparency, trust, and innovation in Digital OOH while driving the industry toward greater accountability and operational efficiency.