Why DOOH Verification Is About More Than Just Impacts
Why DOOH Verification Is About More Than Just Impacts Third-party verification in Digital Out of Home has evolved. It’s no longer just about checking that an ad played – it’s now helping advertisers identify added value, fix issues inflight and make smarter campaign decisions. In this article, our
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International Women’s Day. It’s all about each of us playing our small part to support the road towards gender parity.. And I’m in!
International Women’s Day. It’s all about each of us playing our small part to support the road towards gender parity.. And I’m in! According to the World Economic Forum, it will take until 2158 to reach full gender parity at the current rate of progress. That’s roughly five
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Ad Fraud’s Kryptonite? The Trustworthy and Very Real World Of DOOH
Ad Fraud’s Kryptonite? The Trustworthy and Very Real World Of DOOH “A brand without trust is just a product, and advertising without trust is just noise” So famously said the Advertising Association’s president at the time, Keith Weed. It’s no surprise the, that the AA cited “rebuilding the public’s trust
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DOOH Independent Verification Can No Longer Be The Superpower Of The Select
DOOH Verification Can No Longer Be The Superpower Of The Select When it comes to Digital out of Home (DOOH) ad campaigns, not all global advertisers and brands can honestly say that they are 100% sure that they are getting what they paid for. While insight garnered from
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