Why DOOH Verification Is About More Than Just Impacts
Third-party verification in Digital Out of Home has evolved. It’s no longer just about checking that an ad played – it’s now helping advertisers identify added value, fix issues inflight and make smarter campaign decisions. In this article, our CEO Ben Zloof, explores how DOOH verification is empowering
Read More
International Women’s Day. It’s all about each of us playing our small part to support the road towards gender parity.. And I’m in!
According to the World Economic Forum, it will take until 2158 to reach full gender parity at the current rate of progress. That’s roughly five generations from now. It would be fair to say that progress is happening, but it’s far too slow. After all, there has never
Read More
Ad Fraud’s Kryptonite? The Trustworthy and Very Real World Of DOOH
“A brand without trust is just a product, and advertising without trust is just noise” So famously said the Advertising Association’s president at the time, Keith Weed. It’s no surprise the, that the AA cited “rebuilding the public’s trust in advertising” as the “most crucial issue” facing the advertising industry
Read More
DOOH Independent Verification Can No Longer Be The Superpower Of The Select
When it comes to Digital out of Home (DOOH) ad campaigns, not all global advertisers and brands can honestly say that they are 100% sure that they are getting what they paid for. While insight garnered from a plethora of third-party data on consumer and audience behaviour is
Read More