UniLED Becomes Member of Geopath to Offer Third-Party Audience Verification Services for US Digital Out-of-Home Campaigns.
UniLED Software, a leading provider of independent verification technology for the digital-out-of-home (DOOH) industry, has announced it has become a member of Geopath, the not-for-profit organisation that provides industry-standard audience metrics for out-of-home (OOH) advertising. As a result, UniLED will see Geopath’s state-of-the-art, hourly, audience measurement data, integrated into
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