London, 13th May 2026

UniLED and Kochava partnership strengthens OOH’s position as a measurable, outcomes-driven channel.

UniLED and Kochava launch a verified-first DOOH measurement solution linking screen exposure to real-world conversions and ROI

UniLED Software has collaborated with Kochava, a leader in cross-channel exposure and conversion measurement, to further strengthen out-of-home’s (OOH) position as a measurable, outcomes-driven channel.

By merging independent screen-level delivery data with device exposure and conversion tracking, the partnership has delivered a verified-first measurement tool that bridges the gap between delivery and real-world performance.

As a result, it provides advertisers with a single, complete view of campaign performance that helps to uncover the true commercial impact and return on investment (ROI) of DOOH activations.

UniLED’s award-winning UniLIVE platform meticulously monitors and validates DOOH ad campaign plays/impressions down to individual unit ID level, confirming exactly what played, where and when. This independent verified delivery data is vital for identifying over- and under-delivery and creating a clean dataset for analysis. It will be married with Kochava’s cross-channel exposure and conversion tracking, which offers a full-funnel view of behaviour tied directly to verified screen exposure.

By integrating delivery, exposure and revenue outcomes within a single unified platform, advertisers can gain a clear, screen-level view of how verified DOOH exposure translates into conversions such as product or service sales.  The combined solution not only quantifies conversions linked to exposure but creates the opportunity for in-flight optimisation insight that would traditionally only be available after the campaign had concluded.

Additionally, the integrated dataset enables the identification of high-performing units, states and formats, revealing cost-per-sale efficiency at screen level and demonstrating how verified delivery strengthens the speed and accuracy of conversion measurement. This level of visibility will enable advertisers to upweight high-performing screens and formats, and allocate budget more efficiently based on real performance data.

Ben Zloof, CEO at UniLED Software explained: “By partnering with Kochava we have created a unified solution that proves performance, demonstrates true value, and further positions OOH as a measurable, outcomes-driven channel.

Verification and measurement working together elevates DOOH from a brand-building medium into a performance-driven investment channel. This increases advertiser confidence, enables smarter budget allocation and empowers further maximisation of DOOH ad campaigns. As a result it makes the channel even more attractive to performance-focused marketers.”

Charles Manning, CEO at Kochava added: “Our partnership with UniLED delivers an integrated dataset, ensures DOOH is fully accountable within the omnichannel mix, and that media is optimized at screen level, measurable against revenue outcomes and comparable to the rigour of digital performance channels.”