Introducing the latest in our ‘5 Minutes Interview Series’. This month we spoke to Sam Holland our Client Partnerships Director. Find out why he joined the OOH industry, what he thinks is the biggest opportunity for the sector, and which famous person he would love to have dinner with.
What’s your role at UniLED?
As the client partnerships director, I’m responsible for driving new business, and managing our existing partnerships across the UK & US.
What initially attracted you to working in OOH?
I jumped into OOH because it seemed a creative and innovative industry to work in, with the opportunity to work with likeminded people and have some fun along the way.
What do you believe is the biggest opportunity for the DOOH industry to grow its share of adspend?
The most significant opportunity is the wave of new technologies entering our space. With DOOH campaigns becoming increasingly complex, there’s a growing need for innovative solutions like ours to ensure seamless delivery and in-flight optimisation.
How would you describe UniLED in 3 words?
Innovative, Inspiring, Collaborative
If you could have dinner with any famous individual, living or deceased – who would it be?
I’d love to have dinner with Mustafa Suleyman, CEO of Microsoft AI. I’d love to ask him about what’s coming our way and understand how we can all benefit from the wave of new AI technologies.
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